THE WORLD GAME BRAND DESIGN, SBS TELEVISION

The World Game® as a brand represents the diversity of football culture. From past to present and everywhere in-between. The World Game® is an evolving culture - a game for all people around the world.
From 2 stripe tracksuit pants to world stadium events. Playing with your friends in the back streets and parks, imagining one day you will be playing for a premier league team in front of a sell-out stadium crowd.

The World Game® covers football from all over the globe. From Australia, Europe, UK, Africa, China, Japan, Asia, and South America Signature events include The World Cup, UEFA Champions League,
Europa League and FA Cup Final. SBS also provides coverage of the English Premier League and the Asian Cup. At home in Australia The World Game features news, highlights and reviews of the Socceroos,
Matilda's and A-League including special events through-out the seasons. SBS is also the Official Broadcaster of the FIFA World Cup.

As lead designer, I designed and developed the new brand for SBS Sporting Audiences. The project included brand identity, on-air design package, including opening titles, on-screen results and user updates and set design.
The diagonal lines represent not only the direction and position of ball and players in a tactical game sense - but also represent the location and position the game is being played in the World.

The original opening title sequence was filmed using high speed video of the players in water. The water allowed the viewer to focus on the form and beauty of the game.

2010 THE WORLD GAME - SBS CHANNEL REBRAND

The opening title sequence for The World Game was filmed in a custom designed studio to hold water.
And filmed on a Phantom Camera (1500 FPS) using Panovision Lenses.