FREELANCER.COM

Freelancer.com is the world's largest freelancing and crowdsourcing marketplace by number of users and projects, connecting over 60 million employers and freelancers globally from over 247 countries, regions and territories. 

The brief was to develop a design system and brand style guide to communicate to product managers and engineers how to build consistent products.

One of the defining elements of the brand experience was understanding the logo, which is based on the 
art form of origami.
To achieve this, a user story was created on the design foundations and processes of crafting and engineering a simple logo form into an elegant product allowing the skills of the user to create,
design, 
build, develop, and engineer a simple idea into a complex masterpiece.
The final product experience has been implemented across product, brand and marketing touch points, including Buttons, Components, Icons. Illustrations and Typography.


In addition, a series of videos were produced to showcase the freelancers work to evoke emotional connection and script to ignite the imaginations of both freelancers and clients.

A comprehensive brand book was also develop to include the freelancer brand story, design system and marketing touch-points.
Click here to access the brand book

To celebrate 60 million global users, a concept proposal for freelancer.com was developed to partner with wework to launch ‘The Dream Factory’ A collection of pop-up promotional stores freelance can hire to showcase and sell theor products and services. A 24/7 new channel would broadcast live events and activations, and also include a shopping channel where people can purchase.
Click link to view proposal document.