Optus | Google | Samsung

Get more out of everyday.

24 hours. Endless possibilities. This massive joint effort between Optus, Google, Samsung and Yes Agency celebrates just how much of what we do each and every day, is made possible by these 3 brands.

Led by a fantastic hero 60 sec TV spot, supported by a series of 30s and 15s, the integrated campaign also features an Australian-first – a 24/7, 7-day OOH billboard domination in the middle of Sydney’s Central Station, featuring 17 different 30 sec+ animations – all cleverly tailored to match the time of day and/or location.

B&T Awards 2024 Finalists
Best CTV Campaign — Optus, “24 Hours on the Optus Network”
Best Out-of-Home Campaign — Optus, “24 Hours on the Optus Network”
Best Video Campaign — Optus, “24 Hours on the Optus Network”

Credits
Agency Head: Remi Couzelas, Yes Agency | M&C Saatchi
Head of Design: Michael Strelan
ECD Re: Andy Thomas
ECD M&C Saatchi: Sharon Edmonston
Copy Writers: Mark Cimarosti, Annabel Cook
Business Director: Morgan Turner

In addition to the core campaign, further extension ideas brought the partnership to life in exciting, interactive ways. During the Australian Open, Google Maps was leveraged to enhance the fan experience. Fans could scan a QR code to receive navigation directly to the tennis courts, with tennis balls on the Google Maps interface guiding them through the venue. This playful, integrated use of technology brought a new level of engagement to the event, showcasing how Optus, Google, and Samsung bring innovative solutions to everyday experiences.

The creative process also embraced cutting-edge tools—AI image exploration was used for storyboarding and concept design, pushing the boundaries of visual storytelling.