Optus | Google | Samsung

Get more out of everyday.

24 hours. Endless possibilities. This massive joint effort between Optus, Google, Samsung and Yes Agency celebrates just how much of what we do each and every day, is made possible by these 3 brands.

Led by a fantastic hero 60 sec TV spot, supported by a series of 30s and 15s, the integrated campaign also features an Australian-first – a 24/7, 7-day OOH billboard domination in the middle of Sydney’s Central Station, featuring 17 different 30 sec+ animations – all cleverly tailored to match the time of day and/or location.

Credits
Agency: Yes Agency | M&C Saatchi
Head of Design: Michael Strelan
ECD Re: Andy Thomas
ECD M&C Saatchi: Sharon Edmonston
Copy Writers: Mark Cimarosti, Annabel Cook
Business Director: Morgan Turner