iPhone 15 launch

OPTUS | APPLE

The new iPhone 15 Series is the latest range of Apple iPhones and includes four models: iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max.

Yes Agency is Optus internal design agency and is proud to be first to market year on year. The campaign included designing a series of first to market offerings, including
the first 3D OOH billboard for iPhone.

SITUATION

Apple’s iPhone 15 launch was one of the most anticipated tech moments of the year—sparking intense competition among telcos to be first, loudest, and most visible.
For Optus, it was a critical opportunity to win share of voice early, stand apart from rivals, and reinforce its reputation as the most agile, premium partner for Apple.
Success hinged on speed, creativity, and impact—bringing the product to life in a way that felt both bold and immediate.

TASK

  • Launch iPhone 15 with standout creative and immediate visibility

  • Be the first telco live in market, setting the tone for the category

  • Strengthen Optus’s brand alignment with Apple and reinforce premium positioning

  • Drive pre-orders, in-store footfall, and early sales growth

ACTION

Optus, with Yes Agency, executed a high-impact campaign across digital, social, retail, and out-of-home channels.
Known for its first-to-market ambition, Optus turned around campaign-ready creative within 6 hours of receiving Apple’s launch assets—ensuring its message was first to market.
The hero moment was an Australian-first: a 3D anamorphic billboard that brought the iPhone 15 to life in motion—drawing attention in one of the country’s most high-traffic outdoor sites.

The campaign also included:

  • 3D OOH creative showcasing iPhone 15 from every angle

  • Retail activations across Optus stores with Apple-branded zones

  • Coordinated digital and social placements matched to Apple’s global reveal

  • A premium brand presence that made Optus stand out from the telco pack

RESULT

Brand & Creative Impact

  • First telco in Australia to launch iPhone 15 with 3D billboard creative

  • Elevated Optus’s profile as Apple’s most premium and responsive network partner

  • Reinforced Yes Agency’s reputation for creative speed and innovation

Audience Engagement

  • Strong earned media and social pickup from 3D OOH execution

  • Boost in foot traffic across metro Optus stores

  • Significant increase in digital visits to iPhone 15 landing pages

Sales Performance

  • 30% YoY increase in iPhone sales

  • High volume of pre-orders within 48 hours of campaign going live

  • Clear uplift tied directly to fast market entry and creative dominance