iPhone 15 launch

OPTUS | APPLE
When Apple announced the iPhone 15, it kicked off one of the biggest tech moments of the year—and a fierce race among telcos to be first, loudest, and most memorable. For Optus, it was more than just a product launch; it was a chance to stand out, move fast, and show up as Apple’s most premium partner. Working with Yes Agency, we delivered a bold, high-impact campaign across digital, social, retail, and out-of-home—going live just six hours after receiving Apple’s launch assets. The hero moment? Australia’s first 3D anamorphic billboard, bringing the iPhone 15 to life in motion. The results spoke for themselves: Optus was first to market, saw a 30% jump in iPhone sales year-on-year, and reinforced its reputation as the most responsive telco in the game.