Optus Bourke Street RETAIL store

Melbourne Retail Experience

Located centrally in the CBD shopping precinct, the 435 square metre store was designed to be uniquely Melbourne with customers journeying through zones and spaces that re-imagine the city’s iconic laneways. Customers can explore our ever-changing shoppers’ playground and be inspired by the latest health and fitness tech, entertainment, gaming and home solutions, all supported by Optus experts. Optus Managing Director Marketing and Revenue, Matt Williams, said: “The new super-store experience will shine a spotlight on the best that Optus Sport, SubHub and the Living Network have to offer.

As part of the store experience, Yes Agency was responsible in designing a series of in-store experiences for our customers across six interactive zones including, Gaming, Health and Fitness, Garage and Outdoor, Home offices, Lounge and living spaces, Home Security and Business.