OPTUS

More than just what they sell, brands are defined by how they make people feel—and Optus has always stood for optimism, possibility, and human connection. As Australia’s second-largest network provider, the need for a strong, consistent brand presence has never been more critical.

For over seven years, Re has partnered with Optus to evolve and strengthen its brand in a fast-moving and competitive market. At the heart of this ongoing work is Michael Strelan, Head of Design at Yes Agency, who has been a key champion of the Optus brand. Michael has helped bring consistency, clarity, and creative energy to every expression of the brand—from major campaigns to everyday touchpoints.

Design System Link