OPTUS | SAMSUNG

Optus Unfolds a New World of Creativity with 3D OOH Billboard

Challenge
Optus needed a way to cut through a crowded retail environment and drive attention toward the nearby Optus store.
The creative also needed to demonstrate the power of the new 3D-enabled site and position the brand as a leader in innovation.

Solution
Yes Agency developed a 3D anamorphic concept that “unfolds a new world of creativity,” using perspective tricks and a false frame to make objects break through the screen.
The execution was fully custom-modelled to the site’s geometry, delivering a striking illusion that stops shoppers in their tracks and directs them toward the store.

Results
The launch generated strong dwell time, organic social sharing, and a noticeable uplift in shopper engagement. It also showcases Yes Agency’s advanced 3D capabilities
and reinforces Optus as a brand committed to playful, impactful innovation in retail.