WOOLWORTHS

BRANDING

For Woolworths, the existing brand system was refined to bring greater consistency and impact across all touchpoints. Rather than reinventing the brand, the focus was on making it feel as fresh and confident as the products it represents.

By simplifying the design and using bold macro photography, the brand’s warmth and human connection were strengthened. The system remains flexible—adapting seamlessly across channels—while staying true to Woolworths’ unmistakable energy and leadership in freshness.

The result is a brand presence that’s modern, vibrant, and clearly stands out in a competitive market.